After two fatal crashes in Indonesia and Ethiopia, Boeing 737 Max has been grounded since March. Now Boeing CFO Greg Smith revealed that he is open-minded about the possibility of renaming this troubled 737 Max in the hope of restoring its reputation. The idea of rebranding the 737 Max due to bad publicity surrounding a crash was raised by President Donald Trump back in April, which is unprecedented.
Boeing CEO Dennis Muilenburg has conceded that it will take time to win back the confidence of airline passengers in the 737 Max. But he is also confident that passengers would again have faith in the plane once it is cleared to fly again. For those passengers who don’t want to fly on a Boeing 737 Max once it’s returned to service might have difficulty avoiding it since airlines have the final call to change the equipment it planned to use on a flight.